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What to do when you want to up your prices

Before upping your prices you need to prime your audience for the increase first. Start educating your clients and audience via posts, blogs and newsletters. Explain how much work is involved with your service, and the value of that work to your clients. Let them know your knowledge – list your client’s problems with bite size information, and how you provide solutions to their problems. Show them how clever you are!...

How to improve your ranking in Google

SEO (Search Engine Optimisation) is essential to improve how well you rank in search engine results. The higher you rank the better, because more people will see your page which will hopefully result in more enquiries and sales. SEO is a complex and ever-changing subject with many variables at play, and there are no guarantees you will obtain a certain ranking. However, there are many things you can do to help assist with a better ranking. To help you out here's three things for you to chec...

Why a logo is such an important part of your brand identity

Customers generally form their opinion of a business within the first second of their encounter. Often, your logo and company name are the first thing that they see. The colour, font, size and style of your logo says a lot about your business, so you’ll want to make sure that it represents who you are and what you offer....

Utilise Instagram for Brand Awareness

With only a few seconds to gain the viewers' interest it is so important to post top quality content to your pages, not only to entice new visitors and followers, but also to keep the followers you have worked so hard to get. Do you have an overall style in mind for your Instagram page? Whether you prefer a personal blogging feel or you’re going for a more impact-through-imagery style – there’s a stunning idea for everyone. There are some excellent online resources these days for free high...

Common Design File Formats Explained

I provide #design files to my clients and/or #printers for final output. It is unlikely that clients will be able to open some of these files. Typically the file formats the average person will not be able to open are the ones with the extensions .ai, .eps, and .psd. Each of these file formats can be opened with a software program used by #designers, printers, signage manufacturers, etc. Here is a quick list of the different file extensions you may come across when working with a #graphic #...