As a web designer who’s helped countless small businesses bring their brands to life online, I’ve seen it all – the good, the bad, and the downright confusing.
If I could sit down with every business owner before they start their website journey, here are five things I’d tell them (and maybe save them some stress along the way!).
1. Your website is for your customers, not just for you
It’s easy to get caught up in what you love – your favourite colours, fonts, and quirky design ideas. But your website isn’t just about you – it’s about your customers. Think about what they need to see, what will make their experience smooth, and how to guide them toward working with you. A website that’s beautiful and user-friendly? That’s the sweet spot!
2. Simple is always better
A common mistake I see? Overcomplicated websites with too many pages, too much text, and way too many buttons. Less is more. A clear layout, easy-to-read text, and straightforward navigation will always win over a website that feels like a maze.
3. DIY can be great… but it has limits
I totally get the appeal of a DIY website. You save money and you’re in control. But if your website looks amateurish or doesn’t function smoothly, it could be turning away potential clients. Sometimes, investing in a pro to get things set up properly can save you time, stress, and lost business in the long run.
4. You need to keep it updated
A website isn’t a “set and forget” thing. If your last blog post was from 2019 and your contact form doesn’t work, that’s a problem! Keeping your site fresh, updated, and working properly makes sure potential clients see you as relevant and reliable. (And don’t worry – I always make sure my clients can update their own sites easily!)
5. A great website gives you confidence in your business
I’ve seen it happen over and over again – a beautifully designed, functional website makes business owners feel legit. When you’re proud of your online presence, you’re more confident in sharing it, promoting yourself, and attracting dream clients. A great website isn’t just a marketing tool; it’s a confidence boost!
Ready to build a website that works for you?
If you’re a small business owner who wants a website that’s easy, effective, and truly reflects your brand, I’d love to help. No stress, no fuss – just a beautifully designed website that you’ll actually enjoy using. Let’s chat!
