How to choose what colours to use for your brand
At the start of any design project I ask my clients for examples of other businesses which appeal to them, both personally and professionally. I then take these preferences to create a colour palette which will embody what their business is all about, attract the right clientele, and contain the essence of who they are and what makes them unique.
When you're not thinking about colours daily it can be hard to know where to begin!
I saw this wonderful blog on the Shutterstock website and thought I'd add my favourite selection of their palette and image examples to help guide you in the process of defining which colours may appeal to you.
The full article can be found here: https://www.shutterstock.com/blog/color-palettes-for-websites?utm_medium=email&utm_source=sstkemail&customer_ID=259294630&launch_ID=20737665&campaign_ID=shutters.24134505&utm_campaign=!Template_for_newsletter_builder_V6_Recurring_Send_IMAGE
All images, colour palette selections and titles belong to Shutterstock. This blog post is not sponsored, endorsed or administered by, or associated with Shutterstock.
Color Palettes for Health & Beauty Sites
Image via Eirene Fagus
Image via Tananyaa Pithi
Image via Yulia Grigoryeva
Images via Anna Ok, PureSolution, and wasanajai
Color Palettes for Food & Beverage Sites
Image via Timolina
Image via Olga Miltsova
Image via Kiian Oksana
Image via marcin jucha and chelovector
Color Palettes for Blog & Portfolio Sites
Mockup via nelelena. Header icon via Mio Buono. Illustrations via miniwide, GoodStudio, GoodStudio, Moremar, Ardea-studio, Lavrushka, GoodStudio, and GoodStudio
Image via Alessandro Biascioli
Images via Julia Zavalishina, Serenko Natalia, and bosotochka
Image via Victoria43
Mockup via nelelena. Header icon via Mio Buono. Illustrations via Mio Buono, Mio Buono, Mio Buono, Mio Buono, Mio Buono, and createvil
Color Palettes for Environmental Sites
Image via Abramova Aleksandra
Image via JUTARAT BUADOK
Color Palettes for Fitness & Training Sites
Image via Dmitrydesign
Images via Jacob Lund and Zubdash
Image via everst
Color Palettes for Clothing & Apparel Sites
Image via Africa Studio
Image via Jacob Lund
Image via Indigo Photo Club
Image via Ekateryna Zubal
